The DS Direct Response Team

Debra Stanley, President & Owner, List Strategist, and Media Buyer
Debbie Stanley is founder and president of DS Direct Communications, one of America’s leading specialists in alternative health mailing lists. Working with copywriter Kent Komae, she helped Sun Chlorella launch its highly successful direct mail program in 1986, and has helped maintain that program at a high level ever since. Debbie has more than two decades experience as a list broker and prides herself on her one-to-one client service.

Christopher Barnes, CEO and Email Specialist
Christopher Barnes has 25 years experience in helping corporations grow sales, retain clients, and improve profitability. Chris is an expert in email deliverability and targeting and operates an email consulting firm called eMARKETINGWERX that specializes in creating compelling strategies and tactics for successful e-marketing implementation. His firm also provides all facets of campaign administration. Chris is also currently the President of the Direct Marketing Association of Southern California. Chris previously served as a Director of Business Development for ExactTarget Email Solutions. Chris also co-founded a successful multi-million dollar Los Angeles interactive marketing agency where his clients benefited by his expertise in developing and deploying integrated marketing strategies. Chris also speaks at trade shows and business schools on the subject of Interactive Marketing and Permission Based Email Strategies.

Tony Cornish, Strategist
Tony Cornish has 27 years experience as a marketing manager and copywriter, and has a solid foundation in the alternative health market. He has written numerous winning direct mail control packages for companies such as Rodale, Sun Chlorella USA,; Lombardi Publishing Corporation. and Healthy Directions (formerly Phillips Health).  Earlier in his career, Tony worked at Phillips Health, and managed projects for the Dr. Julian Whitaker; Dr. David Williams; and Dr. Stephen Sinatra product lines. Tony is also well-versed in the online world. He was a Founding Chairman of the Interactive Marketing Council of the Direct Marketing Association of Washington and wrote the telecommunications section for the Encyclopedia of the Future (Macmillan). He worked at Phillips Investment Resources during their transition from primarily a direct mail marketer to mostly an Internet marketer, and was part of a team given an award for “First Million-Dollar Month in E-commerce.”

Kent Komae, Copywriter
Kent Komae specializes in health and nutrition direct marketing and has written numerous control pieces and highly successful promotions for nutritional supplements and health products for some of the nation’s largest marketers. An 11-time award-winner, he is one of the most sought after direct response copywriters, creative directors and consultants in America today. Kent has a proven track record of creating winning promotions in a wide range of media, including direct mail, display ads and online marketing. Kent’s list of clients reads like a Who’s Who in health and nutrition direct marketing, including: Healthy Directions, Rodale, Boardroom, Jenasol Vitamins, Featherspring International, L&H Vitamins, Health Alert, Jerry Baker Company, Frank Cawood, Harbor Press and many others. His direct mail packages for Sun Chlorella have mailed in the tens of millions and contributed to much of SCUSA Direct Mail success over the past 20+ years.

Susie Belttari, Copywriter
Susie Belttari is a direct response copywriter and marketing strategist specializing in nutritional supplements and other health product marketing. She has a wide base of experience writing print ads, direct-mail packages, email, web sites, video and radio scripts, sales brochures and other collateral materials for national clients in a variety of industries. Susie spent five years at Phillips Publishing, Inc., working as Associate Group Publisher, Marketing Director, and Director of Special Products. Some of her notable health clients include: Advanced Nutritional Products, NatureSmart, Inc., Phillips Health, Rodale Press, and Soundview Publications. Her direct mail packages for Sun Chlorella have successfully mailed to tens of millions of names.

Brad Petersen, Copywriter
Brad Petersen is a direct response copywriter and marketing consultant. Over the last 18 years, he has written successful ads and sales letters for a wide variety of products and services, including nutritional supplements, newsletters, business ventures, books, money management services, investment products, insurance, sports equipment, security surveillance systems, and many others. He has written numerous control packages for a variety of clients including Biocentric Health, Swiss Labs, Phillips Publishing, Weiss Publishing, Jay Abraham, Soundview Communications, Gatekeeper Systems, and many others.